DATA ANALYTICS

From creating Customer Profiles and detailed Competitive Community Analysis to leveraging CRM for increased engagement, our data professionals understand how data works and how to work the data to create actionable insights and value.

Customer Profiles

Your best clients are the key to unlocking more clients. By applying data hygiene and append techniques then analyzing them against national databases, we can learn what makes them different and how to identify more people who share those same characteristics.

SENIOROI CUSTOM PROFILES—FIND MORE CLIENTS LIKE THE ONES YOU ALREADY HAVE

Custom Profiles from SenioROI include up to 28 demographic and psychographic niches to help you:

» identify exactly who your best prospects are and market only to them

» better segment your existing records by adding demographic and psychographic attributes

» build a custom list based on the geographic and demographic data that’s already working for you

Get in touch today with your SenioROI team for a step-by-step consultation and to view your sample Customer Profile report.

Competitive Community Analysis: know who moved where and then ask why.

SenioROI can tell you if your prospect moved into a competitive community, which one and for potentially what reasons. By analyzing your database, our lost sales analysis can illuminate reasons prospects moved to a competitor. We can also analyze your primary market area to understand total moves per year and what competitors offer in terms of lifestyle and experience.

UNDERSTAND OPPORTUNITIES YOU’VE MISSED AND REASONS WHY

Connect Online & Offline Data

Today’s audiences move seamlessly between multiple devices and between the offline and online worlds. By matching your prospect’s offline Postal and Email data to their online presence, we can help you keep your campaigns in front of them and boost engagement since seeing your message in one place means they’re more likely to click-through in another.

PLACE YOUR MESSAGE ON WHATEVER DEVICE THEY’RE USING