DIGITAL MARKETING

EXPAND YOUR MARKETING TOUCH POINTS THROUGH EMAIL AND DIGITAL ADVERTISING

Reaching seniors and their adult children on all their devices means adding digital marketing to your prospecting approach. We create successful email and digital marketing campaigns by bringing together national, custom email lists with complex demographics and advanced technology to create highly targeted, integrated campaigns.

“SenioROI has been our marketing partner since 2009. We value their expertise and in-depth knowledge of this industry. Mark, Maribeth and the entire SenioROI team are committed to our success.”

Robbie Voloshin, United Methodist Communities

Be In Their Mailbox and Their Inbox, Too

Direct mail reaches prospects where they live; email marketing reaches them wherever they sit, stand, work and relax. An integrated multi-channel campaign can help you realize new efficiencies as you build loyalty and find new qualified prospects.

LEAD DATA SNAPSHOT

22

Million


Emails of Seniors
30

Million


Emails of Adult Children
6

Million


Emails of Caregivers
4

Million


Emails of Seniors with Target Ailments

Email Solutions

SenioROI utilizes leading email technology to optimize your database and deliver your message to your prospects. Campaigns execute quickly and complete reporting provides metrics for future testing/optimization.

AVERAGE MATCH RATES OF 35–50%

EMAIL VALIDATION SOLUTION

Ensure the best opportunity for delivery by maintaining a clean email list. We determine optimal addresses based on a list of validation and deliverability checks.

EMAIL VALIDATION SOLUTION

We validate the email addresses you already have and verify deliverability to help you maintain a clean email file.

REVERSE EMAIL LOOK-UP

Have an email address but not a name to go with it? We can add contact names, postal addresses and, for an additional fee, demographic and lifestyle data.

EMAIL DESIGN AND CODING

There’s more to email than text and images. Email must be properly formatted for electronic delivery using industry best practices to avoid spam filters.

EMAIL CAMPAIGN MANAGEMENT

We’ll work with you and your team to determine messaging, cadence, content, re-targeting, reporting and more to optimize your email marketing effectiveness.

Digital Targeting to Reach Your Exact Audience

When your message and your audience connect, you optimize reach and eliminate waste. Our highly-targeted digital solutions help you gain new customers, build brand awareness and expand your campaign.

TARGET WITH 100+ DATA ATTRIBUTES

DIRECT IP DISPLAY TARGETING

Display banner ads to specific individual IP addresses. We match 800 million IP addresses to 200+ million postal locations to know who is where.

This channel is perfect for:

» Display Advertising

» Display + Email Marketing

» CRM Marketing

IP ZONE TARGETING

This cluster approach targets a larger audience and is more affordable than individual IPs. With IP Audience Zone Matching, you can reach clusters matched to hundreds of demographic attributes.

WHY IT WORKS

» 15.2 MM Home IP Zone

» 14.7 MM Business IP Zone

» 1.8 billion IPs

» 3 to 5 times the reach of cookies

» 600 times more precise than zip codes

» More affordable than individual IPs

WebTrak

SenioROI’s WebTrak technology gives you the ability to proactively reach your website’s anonymous potential prospects with personalized email and/or direct mail.

MATCH 60–70% OF ANONYMOUS SITE VISITS TO POSTAL & EMAIL RECORDS

WEBTRAK CAN ALSO TELL YOU:

» address, city, state, zip

» income

» marital status

» buying habits

» lifestyle preferences

» vehicle year, make & model

» 400 additional demographic, geo and lifestyle insights