SenioROI is determined to provide our customers with the most cost-effective assisted living marketing strategies for their unique location and target audience. In addition, we want to provide our customers with marketing campaigns that convert, providing a top return on investment for our customers for both short and long-term marketing campaigns.
To do this, we rely on data analytics. This is how we can track and trace how advertisements and assisted living marketing campaigns are performing for our customers. These analytics provide clear insight into how to structure the current and future marketing campaigns to add value and create a substantial list of pre-qualified potential residents.
One of the many ways we use data analytics at SenioROI is to develop customer profiles. These profiles allow us to find the demographics and the user behaviors that identify your target customer.
With this information, we then target our marketing to these individuals. Not only does this reduce the costs of marketing to a mass geographic location, but we can also look for the key factors that match target markets to existing users of your facility and their adult child acting as the decision maker.
Through data analytics, we can provide insight into what marketing tactics are working and what your hand raisers look like. This information is invaluable in current and future assisted living marketing, allowing you to pivot and provide the information to the right prospects to put your facility front and center.
For more information on how we use analytics to continue to improve results with our marketing campaigns for senior communities, call us today at 844-841-3268.