EXPAND YOUR MARKETING TOUCH POINTS THROUGH EMAIL AND DIGITAL ADVERTISING
Reaching seniors and their adult children on all their devices means adding digital marketing to your prospecting approach. We create successful email and digital marketing campaigns by bringing together national, custom email lists with complex demographics and advanced technology to create highly targeted, integrated campaigns.
“SenioROI has been our marketing partner since 2009. We value their expertise and in-depth knowledge of this industry. Mark, Maribeth and the entire SenioROI team are committed to our success.”
Robbie Voloshin, United Methodist Communities
Be In Their Mailbox and Their Inbox, Too
Direct mail reaches prospects where they live; email marketing reaches them wherever they sit, stand, work and relax. An integrated multi-channel campaign can help you realize new efficiencies as you build loyalty and find new qualified prospects.
LEAD DATA SNAPSHOT
SenioROI utilizes leading email technology to optimize your database and deliver your message to your prospects. Campaigns execute quickly and complete reporting provides metrics for future testing/optimization.
AVERAGE MATCH RATES OF 35–50%
EMAIL VALIDATION SOLUTION
Ensure the best opportunity for delivery by maintaining a clean email list. We determine optimal addresses based on a list of validation and deliverability checks.
EMAIL VALIDATION SOLUTION
We validate the email addresses you already have and verify deliverability to help you maintain a clean email file.
REVERSE EMAIL LOOK-UP
Have an email address but not a name to go with it? We can add contact names, postal addresses and, for an additional fee, demographic and lifestyle data.
EMAIL DESIGN AND CODING
There’s more to email than text and images. Email must be properly formatted for electronic delivery using industry best practices to avoid spam filters.
EMAIL CAMPAIGN MANAGEMENT
We’ll work with you and your team to determine messaging, cadence, content, re-targeting, reporting and more to optimize your email marketing effectiveness.
Digital Targeting to Reach Your Exact Audience
When your message and your audience connect, you optimize reach and eliminate waste. Our highly-targeted digital solutions help you gain new customers, build brand awareness and expand your campaign.
TARGET WITH 100+ DATA ATTRIBUTES
DIRECT IP DISPLAY TARGETING
Display banner ads to specific individual IP addresses. We match 800 million IP addresses to 200+ million postal locations to know who is where.
This channel is perfect for:
» Display Advertising
» Display + Email Marketing
» CRM Marketing
IP ZONE TARGETING
This cluster approach targets a larger audience and is more affordable than individual IPs. With IP Audience Zone Matching, you can reach clusters matched to hundreds of demographic attributes.
WHY IT WORKS
» 15.2 MM Home IP Zone
» 14.7 MM Business IP Zone
» 1.8 billion IPs
» 3 to 5 times the reach of cookies
» 600 times more precise than zip codes
» More affordable than individual IPs
SenioROI’s WebTrak technology gives you the ability to proactively reach your website’s anonymous potential prospects with personalized email and/or direct mail.
MATCH 60–70% OF ANONYMOUS SITE VISITS TO POSTAL & EMAIL RECORDS
WEBTRAK CAN ALSO TELL YOU:
» address, city, state, zip
» marital status
» buying habits
» lifestyle preferences
» vehicle year, make & model
» 400 additional demographic, geo and lifestyle insights