These days, the senior living industry is more competitive than ever.. To stand out from the competition, one should consider utilizing data analytics. Analyzing big data can help your community grow faster. You should not have to guess what your target audience looks like. There are valuable insights available in your CRM that can be…
When it comes to setting a marketing strategy for your senior living community, as a marketer you can often feel stuck. Going too digital too fast isn’t a good idea, but traditional marketing efforts may be eating up more of the budget than you like. So what do you do? How do you create and…
Optimizing your senior living marketing campaign is the key to more website traffic and more potential clientele. The best way to perfect your marketing is through studying your client base with extensive customer analytics. However, you must first determine which audience is most worthwhile to advertise to before applying these principles. Understanding the right target…
Working with the marketing experts at SenoiROI is very different than working with a general marketing firm. We utilize our own algorithms and database access to pinpoint the target audience for senior living communities and assisted living facilities. As specialists in providing marketing services to assisted living communities, we support you in moving your facility…
There are many different decision-making levels when it comes to determining if a senior can continue to live on his or her own. Often the senior has a strong desire to remain in the family home or the home of a family member. The family member or the adult children may not be comfortable with…
Many of the facilities we work with at SenioROI come to us after problems with their current marketing strategies. These problems can include high cost with limited return on investment, ineffective campaigns that do not convert, or lack of ability to get their message in front of the people making the decisions for seniors. We…
There are a seemingly limitless number of marketing agencies available around the world. Thanks to an increasingly global marketplace, companies both in the United States and outside of the USA provide marketing support for all types of industries, including the senior care and assisted living sector. Choosing one marketing company over another does not have…
SenioROI is determined to provide our customers with the most cost-effective assisted living marketing strategies for their unique location and target audience. In addition, we want to provide our customers with marketing campaigns that convert, providing a top return on investment for our customers for both short and long-term marketing campaigns. To do this, we…
As the baby boomers population gets older, there is a growing need for senior living communities. Seniors and their families have so many options to choose from, so you have to stand out in the market. With so many options to choose from, from digital marketing to direct mail, how do you pick the marketing…
The population of senior citizens increases every day. A well-rounded facility should have all the amenities that provide comfort for their residents and cater to their health and wellness. However, managing and growing your facility in today’s ever-changing environment can be a challenge. Here are a couple of quick tips on how to improve the…
