New Middle Market Intelligence Report to Launch at LeadingAge

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New Middle Market Intelligence Report to Launch at LeadingAge

Media Contact: Jean Turner, CoryWest Media E: P: 630.207.7530
SenioROI Contact: Donnie Funderud, SenioROI E: P: 704.506.4056

Because local data is the most relevant and precise, yet sometimes hard to interpret, a new tool helps senior living marketers pinpoint the best market opportunities in ways they’ve never seen before.

Charlotte, NC – October 22, 2019 – Understanding that every community has a unique resident profile, Holleran and SenioROI joined forces to create a new system to match prospects to senior living opportunities.

Called the Middle Market Intelligence Report, the new reporting system maps out economic factors, real estate conditions and consumer preferences on a hyperlocal level. Launching at the annual LeadingAge Annual Meeting + Expo in San Diego, the report can be used to drive expansion, blue sky development or new product offerings for each community and is a fraction of the price of most market research. It can also be completed in two weeks.

By activating the power of SenioROI’s industry-leading consumer data insight technology, in combination with Holleran’s focus on research and data visualization, the new Market Intelligence Report creates an interactive, analytical environment to unlock never before seen consumer insights.

“We know the data is there. And, we know it’s different for every community. Reaching a local middle market doesn’t have to be a problem for senior living communities anymore,” says Mark Ingram, CEO of SenioROI. “Whether you’re trying to better understand the middle market, become more strategic with your sales and marketing program, or plan for future growth and expansion – this report will drive smarter decision-making as it fuels future growth.”

Customized to map the locality of a specific campus, reports zoom in on specific zip codes using representative samples. Understand your local markets median personal income, available home equity, net worth and more!

“For more than a year, we’ve been hearing how providers are struggling to identify and reach the middle market” says Nikki Rineer, President of Holleran. “Now, utilizing more than twenty key data points, we can provide a complete consumer snapshot for the middle market population in any area of the country – at a cost less than the average marketing mailing, with a turn-around time of less than fifteen business days!”

To explore how to dive deeper into local market data, marketers may contact SenioROI at or go directly to

About SenioROI
SenioROI provides best-in-class prospecting and marketing services to senior living communities, agencies and consultants. SenioROI understands senior living marketing and therefore we understand the challenges in finding new prospects and communicating to them. For more information, visit