Know who can afford your community before you spend a dollar or a minute reaching them.
VALIDIFY is the senior living industry's first financial intelligence platform. It works inside the CRM your team already uses, puts an FQL™ score on every lead, and refreshes overnight. Your sales team starts every morning knowing exactly where to begin.
You want to help every family. Your time only reaches so many.
Every community has more leads than hours. Tours, follow-up calls, mailers, and your sales team's time get spread across every lead the same way, whether or not they can afford to move in.
Time is precious, your team's and every family's. VALIDIFY adds a signal your leads don't arrive with, financial qualification on every record, so your team spends that time where it truly helps.
An intelligence layer inside your CRM. Not another tool to log into.
VALIDIFY appends household financial data to every lead and scores each one against your community's actual pricing and unit types. Every lead carries a simple letter score, and the leads who qualify are your FQLs, your Financially Qualified Leads.
Sharp from day one. Unit-level the day you send your price sheet.
There is one FQL score, and it gets more precise when we know what your apartments actually cost. Without your pricing it runs on senior living benchmarks. With it, the same score goes unit-level.
Standard FQL
Every lead is scored from day one against senior living benchmarks. No setup, no waiting, no homework for your team. You get a ranked list the first morning.
Unit-Level FQL
The same score, now measured against what each apartment actually costs. Your team sees which homes a family can comfortably afford, instead of whether they clear one general bar.
The score tells your team where to start. It is a prioritization aid, not a financial approval.
Built as two models
We don’t score a Life Plan community like a rental community.
An entrance fee comes out of assets. A monthly rate comes out of income. Those are two different financial questions, so VALIDIFY runs two different models and hands you the same clean A, B or C either way.
Life Plan
FQL™ leads deliver about
move-ins
per lead than leads that score C.
Rental
FQL™ leads deliver about
move-ins
per lead than leads that score C.
Move-in performance by score
Start with your FQLs
Every lead in your CRM carries a score. A and B are financially qualified. C sits outside your current price range, and is worth revisiting as circumstances change. Here is how much more often each score actually moved in, measured against C.
Life Plan Move-In Rates
Indexed to Score C
Rental Move-In Rates
Indexed to Score C
The scores hold their order in both business models. A outperforms B, and B outperforms C, in Life Plan and in rental alike. So the score tells your team who to call first, not just who to call.
Rental separates more sharply. A lead scoring A in rental moved in at about five times the rate of a lead scoring C. Life Plan’s spread is narrower but runs across a much longer sales cycle, where knowing where to spend a year of nurture is worth more.
It runs inside your CRM, every night, on its own.
Once VALIDIFY is connected, three things happen automatically. No new system for your team to learn, no spreadsheets to maintain.
Connect
VALIDIFY links to the systems your team already uses, from your CRM to your marketing platform. Your team keeps working exactly where they work today.
Score
Every night, VALIDIFY appends household financial data to your leads and scores each one against your community's pricing and unit types. The score writes back into your CRM, right next to the lead.
Work the list
Each morning, your daily FQL email lands with the top of the list ready to call. Your sales team opens the day already knowing where to start.
Your whole prospect base, in one view.
Filter your leads by income, net worth, home value, age, care type, or location, and see the financial shape of who is actually in your pipeline.
The Prospect Profile Report, refreshed weekly. Screenshots show sample data.
The data work underneath the score.
A score is only as good as the records it runs on. Before VALIDIFY scores anything, it cleans your data and fills in what's missing. Then it reads your best leads to tell you who to look for next.
Cleanse
Most CRM databases carry years of addresses that have quietly gone stale. Cleanse sorts out what's still workable.
- Identify bad addresses
- Update changed addresses
- Flag prospects who have moved out of your market
- Flag deceased records
Append
Digital leads often arrive with little more than a name and a phone number. Append fills in what you need to know whether a family can afford to move in.
- Missing addresses
- Additional adults in the household, with dates of birth
- Household income and financial assets
- Home value and equity
Profile
Your best leads tell you who to find next. Profile reads the financial and demographic patterns behind your strongest FQLs and turns them into a blueprint for your next prospect list.
Smarter data in. Better leads out.
See how Profile builds lists →Cleanse and Append are how a database gets ready for scoring. They run as a one-time CAP on your existing data, and VALIDIFY keeps every new lead current from there.
Revenue optimization for senior living.
One shared signal for every team that drives it, from sales and marketing to finance, ops, and leadership.
Sales teams
Start each morning with a ranked lineup. Your team knows which families to call first, and every conversation starts closer to a move-in.
Marketers
Point every campaign at qualified households. Mail fewer pieces, get stronger response, and tie spend to move-ins instead of inquiry volume.
Leadership
Benchmark FQL rates across your portfolio and track qualification trends by community, so you can see which markets and sources are working.
Finance
Run your resident base through VALIDIFY to understand its financial profile and flag move-out pressure early, so revenue and occupancy forecasts hold up.
Operations
See which communities and unit types draw financially stable residents, so census stays steady and your teams focus where it counts.
New lead tonight. Mail in motion tomorrow.
Scoring surfaces your FQLs. VALIDIFY + Direct Mail reaches them. When a new lead qualifies, we can have direct mail in production within 24 hours, so while the inquiry is still warm, your community is already on their kitchen counter. Financial qualification and direct mail, under one roof.
FQLs only. We mail your Financially Qualified Leads, so your print and postage go to families you can actually help.
The best lists in senior living.
VALIDIFY Profile reads the financial and demographic patterns behind your strongest move-ins, then turns them into a blueprint for your next prospect list.
Instead of a generic list, you get one built on what your own data already knows about who belongs in your community. Smarter data in. Better leads out.
Explore Targeted Mailing ListsOur data isn't perfect.
We don't match every record, and we won't guarantee otherwise. For the leads we can't match, you keep working them exactly as you do today.
For the ones we can, you get something you didn't have before: a way to prioritize the leads coming in every day and night. Apply it to all of them and judge it on your own results. Try it, and let the data speak for itself.
However you work your leads, your time is worth protecting.
See it on your own leads before you commit.
Two ways in, both free. The difference is what you sign and what you get back.
FQL RetroLook back at your last 90 days.
You've already worked these leads. FQL Retro appends financials to about three months of your recent prospects and scores them, so you can see the FQLs you had all along, on your own data, before you subscribe.
Pre-CAPSee your data. No CAP.
Send us your database and we'll run a free cleanse: flag deceased records, catch bad and outdated addresses, and show you the real good, bad, and workable picture of your data. You get a clear one-page read on what's in there and where the opportunity is.
An NPS above 70 is considered world-class, and most B2B companies land between 30 and 45. Ours is 84.
Start every morning with a list that's prioritized by financial qualification.
VALIDIFY puts financial qualification on every lead before the first call is made, the first mailer is printed, and the first marketing dollar is spent.