VALIDIFY
Senior Living's Leading Financial Qualification Platform
Know who can actually afford to move in. Before your team picks up the phone.
The Challenge
Half of the leads in your CRM can’t afford to move in. The other half can. But your team is spending equal time on both.That’s the real cost of unqualified lead data: not just wasted postage, but wasted tours, follow-up calls, and counselor hours that will never produce a move-in.
The Solution
VALIDIFY surfaces your Financially Qualified Leads (the FQL™ score) , scored A through F, so every campaign, mailer, and counselor call starts with the prospects most likely to move in. It’s the optimization metric senior living campaigns have been missing.
VALIDIFY Consists of Three Steps
Cleanse
Only 50% of your CRM data is good! The rest consists of bad and incomplete addresses. With VALIDIFY Cleanse:
- identify bad addresses
- update changed addresses
- identify prospects who have moved out of market or moved to a competitor
- flag deceased records
- Remove the financially unqualified with FQL™, so every piece you mail reaches someone who can actually afford to move in
Append
Your digital marketing often only provides a name and phone number. How do you know if these leads are financially qualified? VALIDIFY Append will find:
- missing addresses
- additional adults in household with date of birth
- household income and financial assets
- home value and equity
- and more
VALIDIFY will integrate this information back into your CRM*.
*Contact us to learn which CRMs we integrate with.
Profile
With VALIDIFY Profile, your best leads reveal who to find next.
Identify the financial and demographic patterns shared by your highest-grade FQLs™, then use that data to build prospect lists that start qualified from the first name. Every list purchase becomes more intentional, more targeted, and more likely to produce a move-in because it is built on what your own CRM already knows about who converts.
Smarter data in. Better leads out.
Key Benefits:
- Increase Lead Accuracy: Update missing or changed addresses and append critical personal and financial demographics to ensure your data is up-to-date and actionable.
- FQL™ Score (A–F) on every lead: Start every morning with a ranked list of who can afford to move in, at the community level, or down to individual unit types. No spreadsheets. No guesswork. Just a grade sales teams understand.
- Every lead scored overnight, every morning ready to work: Your prospect list updates nightly, so the daily lineup your counselors build is always ranked around who can actually afford to move in, not just who engaged most recently.
- Speed to Lead: VALIDIFY+, market to new qualified CRM leads with direct mail within 24 hours.
Get Ahead of the Competition:
Your competitors are still guessing. You are not.
VALIDIFY gives your sales team a financial score on every lead before the first call is made, every mailer is printed, and every marketing dollar is spent. While others chase volume, you work a list that is already qualified.