Targeted Digital Marketing by SenioROI
Mailbox to Inbox: Multichannel Marketing That Drives Real Results
Boost Your Senior Living Campaigns
At SenioROI, we help senior living communities reach the right people with our Targeted Digital Marketing solutions. By combining direct mail with digital tools like Social Match and Addressable Geo-Fencing, you can reach your audience in multiple ways, increasing the chances they’ll take action.
Social Match: Connect Direct Mail with Social Media
Social Match lets you use your mailing list to find people on social platforms like Facebook and Instagram. Sending a direct mail piece to someone’s home and simultaneously serve ads on their social media. It’s a great way to remind them about your community and boost response rates—campaigns that use both direct mail and digital marketing see up to 118% more responses.
Reach Seniors and Families: Send a brochure about your community to potential residents or adult children. Re-enforce that direct mail piece showing an ad on their Facebook feed.
Addressable Geo-Fencing: Target People Based on Location
With Addressable Geo-Fencing, you can target people based on where they are. You create virtual boundaries around the addresses on your mailing list. Capture and market to people who come into and out of the address. This could be prospects, family members, or caregivers. Adding geo-fencing to direct mail can make your campaigns even stronger—geo-fenced ads can get up to 300% more clicks.
Target Caregivers and Influencers of your prospects: Send mail to homes near your community, then use addressable geo-fencing to show digital ads to the people who visit your prospects.
Why Choose SenioROI’s Digital Marketing?
- Higher Response Rates: Combining direct mail and digital marketing can increase responses by up to 118%.
- Precise Targeting: Geo-fenced ads can get 300% more clicks.
- Consistent Messaging: Your audience sees your message across both physical and digital channels.
Let’s Get Started
With SenioROI’s tools, you can reach the right audience at the right time—whether at home or on their phones. Contact us today to boost your marketing efforts!
