About SenioROI
We help senior living communities find the households most likely to move in.
Who Is SenioROI?
SenioROI serves one industry: senior living. Four decades of direct mail, data and digital, now focused on one job: helping your team know who to work first and how to reach them.
Our story
United Mailing Service opens as a direct mail lettershop.
UMS grows from direct mail into multi-channel marketing.
SenioROI launches for senior living, with the industry’s first multi-source marketing list.
We step away from other industries to focus only on senior living.
VALIDIFY launches: a lead intelligence solution that cleans, completes and scores senior living CRM data, refreshed nightly.
What we believe
Every older adult should know the options that help them live well as they age. Our job is to help the communities that serve them reach the right households, and make your team’s work easier.
Meet The Team
Client service isn’t a department here. It’s how we work. Every client gets a dedicated account manager and a dedicated project manager, so you always know who to call.
Everything Under One Roof
Data, lists, print, mail, and digital. One team. One building. No handoffs.
Lead Intelligence »
Every workable lead gets a Financially Qualified Lead (FQL™) score inside the CRM your team already uses, so they know who to work first and why.
Prospect Lists »
Multi-source lists scored the same way as your CRM, built around the households in your market most likely to afford your community.
Print & Direct Mail »
Managed by the team that scores your leads, printed and mailed in the same building, sent to the households most likely to move in.
Digital Marketing »
Search, social, display and geofencing, with FQL scores as a targeting layer, so your spend concentrates where it can pay off.
