Reach Financially Qualified Prospects Online and in the Mailbox
Same qualified audience. Every channel. One roof.
Boost Your Senior Living Campaigns
Most digital campaigns for senior living target broadly and hope for the best. SenioROI does it differently. Every digital audience we build starts with the same FQL-scored prospect list powering your direct mail. That means your social ads and geo-fenced campaigns are reaching the same financially qualified households as your mailers, not a lookalike approximation of them. More touchpoints. Same qualified audience. Zero wasted impressions
Social Match: Connect Direct Mail with Social Media
Social Match takes your FQL-scored mailing list and finds those same prospects on Facebook and Instagram. While your mailer is in their mailbox, your ad is in their feed. Campaigns combining direct mail and digital see up to 118% more responses, and when that audience is already financially qualified, every one of those responses counts more.
Addressable Geo-Fencing: Target People Based on Location
With Addressable Geo-Fencing, you place digital ads in front of the people visiting the addresses on your FQL-scored list. Prospects, adult children, caregivers, anyone coming in and out of those households sees your community in their feed. Geo-fenced ads drive up to 300% more clicks, and starting with a financially qualified address list means you are spending those impressions where they matter most..
Why Choose SenioROI’s Digital Marketing?
- Higher Response Rates: Combining direct mail and digital marketing can increase responses by up to 118%.
- Precise Targeting: Geo-fenced ads can get 300% more clicks.
- Consistent Messaging: Your audience sees your message across both physical and digital channels.
- FQL-Qualified Audiences: Every digital campaign starts from the same financially qualified list as your direct mail, so you are never paying for impressions on households that cannot afford to move in.
Let’s Get Started
Your competitors are running digital campaigns to anyone who clicks. You can run them to the prospects who can actually afford to move in. One team. One qualified list. Every channel.”
