“I am a brand new customer to SeniorROI having been referred by a peer in our market…I am BLOWN AWAY by the attention to detail, true investment in the success of the client account and the kindness of the TEAM that surrounds our company. We truly “don’t know what we don’t know” so we have been blessed by this truly gifted team of professionals!!!”
For senior living and care
Find your best prospects.Then engage them.
VALIDIFY gives every workable lead in your CRM an FQL™ score, A, B or C, so your team knows who to call first. Our lists find the right households beyond your CRM, and that's what makes our print and mail work.
Everything Under One Roof
Lead intelligence, lists, print, mail, and digital. One team. One building. No handoffs.
Find
Lead Intelligence
Lead IntelligenceEvery workable lead gets a Financially Qualified Lead (FQL™) score inside the CRM your team already uses, so sales knows who to work first and marketing knows where to spend.
CAP (Cleanse, Append, Profile) » Refresh the leads already in your CRM. Contact data decays about 11% a year, so we recommend it annually for leads 12+ months old.
Explore VALIDIFY »Find
Prospect Lists »
We know where to look. Multi-source lists, pulled and scored the same way as your CRM, so you find the right households beyond the leads you already have.
Explore Prospect Lists »Engage
Print & Direct Mail »
Handled by the same team that scored your leads. About 24 hours from a new score to a piece in production.
Explore Print & Mail »Engage
Digital Marketing »
Search, social, display and geofencing, with FQL scores as a targeting layer, so your spend concentrates where it can pay off.
Explore Digital »
The FQL™ Score: How We Prioritize and Target Your Leads
Not every lead deserves the same amount of time. The FQL score tells your team who to call first.
Every lead that comes through VALIDIFY gets a Financially Qualified Lead (FQL™) score of A, B, or C, built from real household financial data. It's not a final answer on any one family. It's a prioritization aid that tells your sales team who to call first and your marketing team where to spend next month's budget.
Leads that score A or B move in at about 3x the rate of leads that score C in Life Plan communities, and about 4x the rate in rental communities. Same list, same team, just worked in a different order.
WHAT THE FQL? →RSVP
LUNCH & LEARN
TUE OCT 13 · 1:00 PM ET
What the FQL? 20 minutes, and lunch is on us.
Prioritization as easy as A, B, C. Learn how sales and marketing teams use FQL™ scores to lift move-in rates, work the right leads first, target smarter and lower cost per move-in. 1:00 PM ET, 20 minutes, no filler. Register and we’ll send your Uber Eats voucher.
Save my Lunch & Learn seatYour CRM. Our score.
VALIDIFY connects to Aline, WelcomeHome, HubSpot and Salesforce, so every workable lead gets an FQL™ score right on the record your team already works.
Clients Who Trust SenioROI
The Claiborne
PACE of the Southern Piedmont
Cypress Cove
Maplewood Senior Living
Aldersgate
human good
Covenant Living Communities & Services
Trinity Landing
Wesley Life
Anstey Hodge Advertising Group
The Arbor Company
Center for Elders Independence
Duncaster
Westminster Communities of Florida
Five Nineteen
Brightspire
Who We Serve
SENIOROI is the only senior living marketing partner that qualifies your leads financially before you spend a dollar on postage, print, or follow-up.
What Our Clients Have to Say
Cathy Neece Brown
“SenioROI has been absolutely wonderful to work with! Our account manager, Jeanne, is very helpful and does whatever is needed to get us the best results. We have used SenioROI for direct mailers, as well as their VALIDIFY program and both have been a very positive experience.”
Emily Quinn
“I have had the pleasure of working with SenioROI at my previous two employers and did not hesitate to implement their services at my new employer. Their great customer service and impressive results made the decision easy. SenioROI is a fantastic partner, not only for purchasing lists and targeting but also for creative strategy to help grow our business. We particularly love working with Jeanne and Donnie, who consistently go above and beyond to ensure our success. I highly recommend SenioROI for anyone looking to enhance their marketing efforts.”
Samantha Spratt
“SenioROI has been nothing short of amazing in our direct mail efforts. Stephanie, our account manager, is always looking at what will provide us with the best results and not to mention, available when we need her. SenioROI is a great choice for anyone looking to further their reach and make an impact with new prospects in their desired market. I highly recommend checking them out!”
Kevin Hess
“We enjoy using SENIOROI, and our account manager, Liv, is fantastic. Not only do they provide excellent service, but they are also valuable resources for bouncing ideas off of, specializing in Senior Living. We highly recommend SENIOROI!”
RiverMead Retirement Community Peterborough, NH
“I highly recommend SenioROI, they are a tremendous resource for our marketing efforts at Penick Village, a senior living community in Southern Pines, NC. I’ve utilized SenioROI for several years now and appreciate the attentive service I get from my account manager, Liv, and the rest of the team. The lead lists we’ve purchased have been solid and their printing and mail house services make direct mail a breeze.”
Wendy Farrell
Who is SenioROI
SenioROI is the partner dedicated to helping senior living marketers get the right leads to the right people at the right time. And now, we tell you which ones can actually afford to be there.
We are the only senior living marketing partner built around financial qualification. With VALIDIFY, our proprietary FQL™ scoring solution, every workable lead in your CRM gets a score of A, B, or C based on net worth, income, home equity, and more. Before your team makes a single call or your mailers go to print, you already know who can afford to move in. No wasted postage. No wasted tours. No wasted follow-up on households that were never going to convert.
Everything runs under one roof. Data, lists, print, mail, and digital. One team. One building. No handoffs. No markups. We take the time to learn your community, your goals, and your market. Then we go to work.
