In senior living, reaching families at the right moment can make all the difference. Marketing for higher levels of senior care, such as assisted living, memory care, and Programs of All-inclusive Care for the Elderly (PACE), requires more than just broad demographic targeting. Success depends on connecting with seniors who need care now and with the family members who influence those decisions.
That’s where SenioROI comes in. Our advanced marketing lists combine ailment data, caregiver insights, and in-market segmentation to help your community reach the right audience faster and with greater impact.
Target by Ailment, Not Just Age
Age alone doesn’t tell the whole story. That’s why our Ailment Lists are such a powerful resource. With access to over 150 million postal and 60 million email records of seniors who have self-reported health conditions, your campaigns move beyond generic messaging.
This HIPAA-compliant data allows you to:
- Identify seniors with relevant health conditions that are related to your services.
- Segment audiences based on over 100 unique health-related data points.
- Create empathetic, personalized messaging that resonates with real needs.
Whether you’re promoting assisted living for mobility issues, memory care for Alzheimer’s, or total healthcare for people who qualify for PACE, ailment-based targeting ensures you’re reaching those who can benefit most, right when they need you.
Reach the Real Decision-Makers: Adult Children
Often, it’s the adult children who make the final care decisions. They research, tour, and ultimately choose the right option for their aging parents or loved ones. With Adult Child with Elder Present (ACEP) data and Family Ties (FT), you gain a direct line to these primary caregivers.
These unique lists help you:
- Identify households where an adult child is living with an older adult, or at a separate address.
- Connect with caregivers actively engaged in making decisions.
- Financially qualify either the caregiver or the senior to target the assistance better.
- Shape messages that emphasize empathy, urgency, and peace of mind.
By reaching adult children during their most stressful moments, you position your community as the supportive solution they need.
In-Market vs. Out-of-Market Targeting
Not every lead is ready to move immediately, but many are actively exploring their options. SenioROI’s lists allow you to separate in-market prospects from out-of-market influencers, so your campaigns are as efficient as they are impactful.
- In-market prospects are seniors or families actively searching for care.
- Out-of-market influencers are those gathering information for future decisions.
This segmentation enables you to build nurturing campaigns for longer-term prospects while focusing your immediate energy on those ready to move today.
Don’t Forget Married Prospects
While many providers focus on the adult child for their assisted living and memory support services, a spouse caring for an ailing spouse will ultimately make the final decision. Our data lists can be filtered for seniors or caregivers actively seeking options, making it easier to position your services as a trusted first step in the care journey.
Smarter Data. Better Results.
With SenioROI, you’re not just accessing a list; you’re investing in a smarter, data-driven strategy that delivers stronger results. By combining ailment data, caregiver insights, and in-market segmentation, you gain the ability to:
- Reach seniors and caregivers at the exact moment they’re evaluating options.
- Increase conversions with personalized, relevant messaging.
- Build occupancy faster by focusing on the right audiences.
Ready to Elevate Your Marketing for Higher Levels of Senior Care?
SenioROI helps senior living providers grow occupancy and serve more families through precise, HIPAA-compliant targeting. Whether your focus is on assisted living, memory care, or PACE programs, our marketing lists provide you with the tools to succeed.
Contact us today to discover how our advanced data tools can help your community increase occupancy and serve more families.