Charlotte, NC
SenioROI announced today the appointment of Jack Marks as Chief Technology and Operations Officer, further strengthening its executive leadership team as the company accelerates growth around its VALIDIFY platform.
Jack will lead company-wide operations while overseeing technology strategy and product execution. His focus will be on scaling VALIDIFY, strengthening internal systems, and ensuring SenioROI’s technology and processes support long-term growth and client success.
“Jack brings a rare blend of operational leadership and technology execution,” said Mark Ingram, CEO of SenioROI. “As VALIDIFY becomes even more central to how we deliver value, Jack’s ability to align product, process, and performance will help us move faster and operate with greater discipline.”
In his role, Jack will work closely with the executive team to advance product development, introduce scalable operational structure, and ensure technology investments directly support measurable ROI for SenioROI’s clients.
“SenioROI has built a strong foundation rooted in data quality and trust,” said Jack. “VALIDIFY represents a meaningful opportunity to raise the bar for how senior living organizations think about targeting, data integrity, and marketing ROI. I am excited to join the team in Charlotte and help scale the platform and operations that power our clients’ growth.”
About SenioROI
SenioROI is a senior living marketing and data intelligence company that helps providers, agencies, and consultants connect with more financially qualified prospects. Through its VALIDIFY platform and proprietary data processes, SenioROI improves CRM data quality, targeting accuracy, and marketing ROI, enabling senior living organizations to drive
sustainable growth and improve occupancy. Contact SenioROI today to learn more.