Charlotte, NC | June 16, 2026
Former Benchmark Senior Living, Roobrik, and Aline marketing leader joins SenioROI to advance the company’s role as a data intelligence and marketing partner for senior living operators
SenioROI, a leading senior living data intelligence and marketing solutions company, today announced the appointment of Craig Simons as Chief Marketing Officer.
Simons brings more than a decade of senior living marketing and technology experience to SenioROI, with leadership roles spanning operator, technology, and service-provider organizations. In his new role, he will lead the company’s marketing strategy, brand growth, product positioning, and industry engagement efforts as SenioROI continues to expand its suite of data-driven solutions for senior living operators nationwide.
Simons previously served as Senior Director of Marketing at Benchmark Senior Living, where he worked closely with executive leadership, regional sales teams, and community marketing professionals to support occupancy growth and customer acquisition initiatives. During his tenure, Benchmark was a SenioROI client, providing Simons with firsthand experience using consumer data and marketing intelligence to improve targeting, prospect engagement, and sales performance.
Most recently, Simons held leadership positions at Roobrik and Aline, where he focused on brand strategy, product marketing, content development, and sales enablement. His experience across CRM workflows, consumer engagement, lead qualification, and senior living technology provides a unique perspective on how data can drive measurable results throughout the sales and marketing journey.
“Craig brings a rare combination of operator experience, marketing leadership, and technology expertise,” said Mark Ingram, CEO of SenioROI. “He understands the challenges senior living providers face because he’s worked alongside the teams responsible for driving occupancy and supporting residents and families. He also understands how data, technology, and marketing work together to improve outcomes. As we continue investing in growth and innovation, Craig is the right leader to help tell our story and expand the value we deliver to senior living operators.”
As Chief Marketing Officer, Simons will help strengthen SenioROI’s position as a trusted partner for senior living providers seeking better data, smarter targeting, and more effective marketing strategies. His efforts will focus on increasing awareness of the company’s growing portfolio of solutions, including VALIDIFY, SenioROI’s CRM enrichment and financial qualification platform, along with its direct mail, audience targeting, and marketing intelligence services.
“I first came to know SenioROI from the operator side when Benchmark Senior Living was a customer,” said Simons. “That experience gave me a practical understanding of how valuable quality consumer data can be for occupancy growth and sales success. Today, that value is even more important as operators rely on CRM-driven workflows, marketing automation, AI-powered tools, and personalized prospect engagement. Better data creates better experiences, better sales focus, and ultimately better outcomes. I’m excited to join SenioROI and help more operators turn data intelligence into growth.”
SenioROI supports senior living operators nationwide, including some of the industry’s largest-scale providers, through solutions designed to improve prospect targeting, campaign performance, CRM quality, and sales efficiency. Products such as VALIDIFY help operators enrich prospect records with actionable qualification insights, while SenioROI’s marketing services enable communities to reach the right audiences through measurable, data-informed campaigns.
“Senior living operators don’t need more disconnected tools,” Simons added. “They need cleaner data, better targeting, smarter workflows, and marketing programs that align with how communities actually sell. That’s what makes SenioROI so compelling. The company understands the industry, understands its customers, and is building solutions that help
operators move faster, market smarter, and grow occupancy.”
To connect with Craig Simons, schedule a meeting at meetings-na2.hubspot.com/craig simons
About SenioROI
SenioROI helps senior living organizations turn CRM data into a reliable foundation for smarter sales and marketing decisions. Working with enterprise and regional operators, the company strengthens performance through high-quality data, clearer attribution, and measurable outcomes. At the center of its platform is VALIDIFY, a senior living lead qualification intelligence layer that sharpens sales and marketing workflows with actionable data, clearer prioritization, and smarter scoring based on financial and fit signals.
Connect with Craig Simons on LinkedIn and follow SenioROI.
Contact SenioROI.